Your website has one job: turn visitors into enquiries. Beautiful design helps, but it's the right pages and features that make people pick up the phone or fill in the form. If you run a service business, make sure your site has these five essentials.

1. A homepage that answers three questions in seconds

Visitors decide quickly whether to stay. Your homepage should make three things instantly clear:

• What you do, in plain words

• Who you do it for, so the right people recognise themselves

• What to do next, with one obvious call to action

Clever slogans are lovely, but clarity wins business.

2. Dedicated service pages

Give every core service its own page. It helps customers find exactly what they need and helps you rank in search for each service. A strong service page explains the problem you solve, how you work, what's included, who it's for and how to get started.

3. Proof that you're good

People trust other customers more than they trust you. Show your proof proudly:

• Testimonials and reviews with real names and businesses

• Case studies showing the problem, the solution and the result

• Logos of clients you've worked with, with permission

• Accreditations, awards and memberships

Put proof near your calls to action. A great review right next to the "Get in touch" button gives people the final nudge.

4. An About page with real people

For service businesses, people buy people. Show your face, tell your story and explain why you do what you do. Real photos beat stock photos every time.

5. Effortless ways to get in touch

Make contacting you the easiest thing on the site:

• A short contact form with only the fields you truly need

• Phone number and email visible on every page, tappable on mobile

• Online booking if appointments are part of your service

• Clear expectations: "We reply within one working day"

Don't forget the foundations

Behind the scenes, make sure your site loads fast, works beautifully on mobile, is set up in Google Search Console and has analytics tracking enquiries. You can't improve what you don't measure.

The short version

A clear homepage, dedicated service pages, plenty of proof, a human About page and effortless contact options. Get these five right and your website will work as hard as you do. Find the right website builder for your business.